We're confronting the global housing crisis with market-based solutions

More than 1.8 billion people live without adequate housing, keeping generations of families stuck in a cycle of poverty and unable to reach their potential. Philanthropic capital and government aid support a small portion of the vulnerable population but fall short of creating change at scale.
Building on a decade-long history of impacting thousands of people, New Story Capital addresses the critical financing gap in one of the most undersupplied yet pivotal parts of the housing ecosystem: land development.

"By connecting investments to this sustainable approach, New Story can reduce poverty and inequality in a very effective way."

Hernando De Soto

renowned economist and author,
“Mystery of Capital”

Aerial image of a 3d printed community in the process of being constructed.

In Latin America, almost half the population lacks adequate housing

~284 million

People living without adequate housing in Latin America

25-50%

According to the UN-Habitat, informal housing makes up 25-50% of the urban housing inventory across Latin America

CASE STUDY

Ahualulco de Mercado

Our work in central Mexico demonstrates the power of our model. Through innovative financing and development, we've enabled 340 families to access affordable land with essential infrastructure – creating 10x more housing opportunities than the region saw in the previous five years.

Project highlights:

401 total lots developed
~1,500 individuals impacted
66.5% of owners are women, exceeding Mexico's 34% average
$6,000 USD average lot cost
Exceeded project IRR in MXN
100% payment record maintained
9-month completion vs. planned 12 months
Reduced path of ownership from 15 years to 2 years

This successful project serves as our blueprint for scalable, sustainable community development across Latin America.

What distinguishes us

Solely focused on financing land development & enabling access to housing

We've built deep expertise in one of the most crucial yet underserved segments of the housing market. Our specialized focus creates significant value while generating both social impact and financial returns.

On-the-ground presence in Mexico and El Salvador

Our local teams build strong relationships with partners and understand the nuanced needs of each region, enabling quick and effective capital deployment while ensuring culturally appropriate solutions.

Cycle-tested team with housing experience since 2010

Our decade of housing development expertise across Latin America, combined with our innovative financing approach, effectively bridges the gap between impact-focused investors and families seeking sustainable housing solutions.

Our investment team

Meet the team behind impact investing at New Story

Brett Hagler

Chief Executive Officer, Co-Founder

Claudia Acuña

Managing Director of Impact

Enrique Mezo

Managing Director of Investments

Gustavo Arroyo

Project Development Manager

Hewsan Pang

Chief Operating Officer

Jose (Pepe) Shabot

CEO

ION

Matthew Marshall

Chief Business Officer, Co-Founder

Raúl Taiyo Kariya Muñoz

Impact Evaluation Associate

Ximena Sheridan Serna

Investment Analyst

Measurement and impact

We maintain rigorous standards for measuring and reporting our social impact. This standardized framework, mapped to the UN Sustainable Development Goals, ensures transparency and accountability in our impact measurement.

Our metrics focus on four key areas:

Family outcomes: Demographics, economic mobility, and path to ownership
Land development: Infrastructure quality, community planning, and sustainability
Social impact: Community stability and economic development
Operational excellence: Policy adherence and development standards

We utilize a comprehensive impact reporting template completed by our portfolio projects, capturing both qualitative and quantitative measures. Each metric is inspired by IRIS+ standards and our targeted UN SDGs, providing investors with clear, standardized impact data alongside financial reporting.

Contact Us

We work with investors like you to address the global housing crisis. To learn more, please complete the form below.

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